Trademark Complaint Procedure
AdWords Trademark Complaint Procedure
As a provider of space for advertisements, please note that Google is not in a position to arbitrate trademark disputes between the advertisers and trademark owners. As stated in our Terms and Conditions, the advertisers themselves are responsible for the keywords and ad content that they choose to use. Accordingly, we encourage trademark owners to resolve their disputes directly with the advertisers, particularly because the advertisers may have similar advertisements on other sites.
As a courtesy to trademark owners, however, we are willing to perform a limited investigation of reasonable complaints.
Please note: The following procedure applies only to the use of terms that may be trademarks in advertisements, which are clearly marked as sponsored links on our results pages. We do not take action on objections to the use of trademarks in sites that appear in our search results, i.e., the left-side of a results page. For any such objections, please contact the site owner directly.
Trademark Policies
Please see below if you are concerned with:
- Advertisers using your trademark in AdWords advertisement.
- Authorizing a 3rd party advertiser to use your trademark in AdWords advertisements. Please note that we will only authorize accounts to use terms for which we have received trademark complaints.
If you have additional questions, please visit our AdWords Help Center for our FAQ.
