• Go to adwords.google.ae and click on Start Now.
• Follow the instructions to enter your email address and password and click on Create account (or on Continue).
• If you don't use the same sign-in details as for other Google products, please confirm your email address.
• Select your country, time zone and preferred payment currency.
• You will receive an email to confirm your email address. Simply click on the link contained in this email.
• Sign in to your AdWords account at adwords.google.ae.

• Click on the Create your first campaign button.
• Choose a name for your campaign.
• Choose in what geographical locations do you want your ads to be displayed.
• Select the languages you want to target. These are the languages that your customers speak.
• Choose which networks and devices you want your ads to appear on. For instance, you can choose only to display on desktop computers, or only mobile devices.

• How high should I go?
  If you are not sure how much you want to spend, try starting off with a budget of 4-5 USD per day. Increase it again if you are happy with the initial results, or once you have optimised these results.
• Larger customers
  If you are ready to move on to a larger budget with AdWords (from 50 USD per day), you can contact Google directly here for personal advice and help.

In fact, you can't make any mistakes here. If you enter a CPC bid limit that's too low, your budget may simply not be used up in the first few days. If this happens, increase your CPC bid limit after a few days or add more keywords.

If your budget is fully used up, you can either increase it again in order to get more visitors to your website, or you can optimise your keywords, i.e. pause more expensive keywords and add new keywords.

You can change your CPC bid at any time. The best thing is to get started and begin experimenting.

• Distinguish yourself from the competition.
  Use keywords such as excellent service, good value, professional, competent, quick, etc. Tell the user what they can expect from your website and your company.
• Incorporate a call to action in your ad.
  It's better to say Buy flowers rather than Flowers for sale.
• If you are selling in a specific city, give the name of the city!
• Use the most important keywords in the ad text.
  If search terms appear in the ad, they will appear in bold. This means that the ad has a better chance of being noticed and will be clicked on more often.
• Get experimenting: Use ad variations.
  If you are not sure what the best ad text is, just let your audience decide. You can create multiple versions of your ad and then compare them to find out which ones receive the most clicks. Remember: Costs are only incurred when someone clicks on your ad.

• Relevance is key
  The keywords should be closely related to the products or services you are advertising.

  If you are selling roses, use specific keywords such as Buy red roses rather than generic keywords like Flowers. Generic keywords may well be searched for more frequently, but the people searching for them may not necessarily be interested in what you are offering. You will receive better results with keywords such as Red roses to your door or Long-stemmed roses.

  To determine the position that your ad appears in, AdWords takes into account how relevant your ad and your website are to each search query (quality factor). If your keywords are not relevant, your ad may appear a long way down or not at all.

• How many keywords should I select?
  Start off with just 10-20 keywords – then once you have some experience under your belt, you can always add more. It is a good idea to select more keywords in order to attract a larger audience. This means that you don't always have to be in position 1 to receive the same number of clicks and save costs. Remember that the keywords must always be relevant. Quality is more important than quantity. If you select more keywords in order to attract a larger audience, divide these into ad groups based on their similarities (see section 7).
• Use the Keyword Tool
  Use the Keyword Tool at any time to find relevant keyword ideas.
• Get experimenting
  Check your AdWords account after your ads have been activated for a few days. Find out which keywords are receiving the most clicks at the lowest price. Add more keywords similar to these ones. Delete less successful keywords.

• Complete the sign-up process.
• If you want the new ad to have its own budget or to appear in a different region, you should create a new campaign. Select the Campaigns tab and click on New Campaign.
• If you only want the new ad to appear for different search queries, select the Campaigns tab, select the campaign in which you would like to create a new ad group and click on New ad group.
• Then simply create your ad and select your keywords as described above.

• Click on the Billing tab and then on Billing preferences.
• Select the country or territory where your billing address is located.
• Tell us how you would like to pay for your ads (you can choose from Postpay, or Prepay billing).
• Accept the AdWords Terms and Conditions.
• Enter your billing information and click on Save and Activate.
• If you have a voucher, click on the Billing tab and then on Billing preferences. Enter your promotional code in the Redeem code field.
• Congratulations! You have successfully created your first campaign!