The HSV-010 GT shows how speed is beautiful - Honda Malaysia

CONTENTS040806Honda AND YOUJamaluddin brings us back to his days as a‘kampung boy’ who dreams of owning a Honda.Today, his family members are proud owners ofvarious Honda models.Honda AND YOUFind out how Ban Lee Heng Motors Sdn Bhd createsgreener habits with their new Honda 3S centre inSeremban.12BREAKTHROUGHHonda designer, Kanna Sumiyoshi, dreams up a newfuture of mobility with Honda’s concept battery electricvehicle, the E-VN.RACING DNAThe passion to challenge oneself is deeply rootedamong the Honda Malaysia Racing Team, as seenfrom their intense action at the pit.10Honda MALAYSIA NEWSWith its new luxurious package and excitingperformance, the latest Civic 1.8S-L is worth aconsideration for Civic lovers.14Honda MALAYSIA NEWSOur Honda Dreams Fund 2010 scholars not onlyproved that they are full of character but that no dreamis unattainable if one is determined to succeed.16 18 20See how the HSV-010 GT personifies our racing DNA.Meanwhile, motorsports fans shows us their challengingspirit in the Honda Racing Ultimate Challenge.LIFESTYLEWe have seen Honda owners in their stylishmakeovers, courtesy of FJ Benjamin. Now, you caninject the same flair in your wardrobe with exclusivevouchers from Guess.Honda CAR CARELearn how to safeguard your vehicle with the ConnexStolen Vehicle Recovery System, specially designedfor your Honda.WHAT’S ON HondaBe a patron of the environment by updating yourparticulars at www.honda.com.my/profiles to receiveelectronic copies of the With Dreams magazine andbrowse our archive. You’ll also receive a FREE coaster!Call our Toll Free Number at 1800 88 2020 Operating hours: 9.00a.m. – 5.00p.m. Closed on weekends and public holidays.With DREAMS is a quarterly magazine published by Honda Malaysia Sdn. Bhd. All rights reserved. Contents may not be reprinted or otherwise reproduced in any formwhatsoever without written permission. Opinions expressed in this magazine are not necessarily those of Honda Malaysia Sdn. Bhd. The information presented in thismagazine is compiled from various sources and there is no declaration of responsibility as to legality, completeness and accuracy.EDITORIAL | CHIEF EDITOR Carol Joseph | EDITORIAL TEAM AM Zaki, Sunita, JayaprakashSPECIAL THANKS | En. Jamaluddin bin Abdullah • Ban Lee Heng Motors Sdn Bhd • FJ Benjamin (M) Sdn BhdWe appreciate your feedback.Please send your comments, suggestions and/or questions to:Editorial Team Honda Malaysia Sdn. Bhd. (532120-D) Lot 15, Jalan 13/6, 46200 Petaling Jaya, Selangor Darul Ehsan, MalaysiaPrinted by: Nova Domino Sdn. Bhd. (607395-V)No.11A, Jalan PJU 3/41, Sunway Damansara Technology Park,47810 Petaling Jaya, Selangor Darul Ehsan, Malaysia. KDN: PQ1780/3804

Honda AND YOU: Owner’s StoryThe Kampung BoyWho Never Lost SightOf His DreamsAs a teenage boy living in Kampung Paya, Bukit Mertajam, Jamal used to dream bigthat maybe one day, he would venture beyond the borders of his little village and besomebody. As he sat on the verandah of his home with his younger brother, they madea conscious decision that day – they would learn to construct kampung houses to helpsupport their family and learn to do it well.That was the moment when Jamaluddin Bin Abdullah, 55, now a successful contractorliving in Bukit Mertajam, Seberang Perai, found his calling in life. Initially the two siblingslearned the basics from the village contractor whom they became assistants to. Aftera few years, they grew quite adept at their work and began to take on constructingkampung houses on their own. Soon, word started to spread to neighbouring villages oftheir skills and they began to get more and more work since their prices were reasonableand their workmanship was of superior quality. Jamal’s dreams were on its way.Sensing his calling in life, Jamal as he is better known, then went through a host ofgovernment sponsored contractor courses to further develop his skills. “I worked as04 | with dreams

Honda AND YOU: Dealer’s StoryBUILDINGGREENER VALUESWITH NEW 3S CENTRE“Work hard, serve well. There are no shortcuts to success.” Thosewere the mantra that Ban Lee Heng Motor Sdn Bhd’s ManagingDirector, Johnnie Wong reminded us as we walked out of his newHonda 3S centre.If success is measured by one’s resilience and contribution to society,then Ban Lee Heng has certainly earned their reputation for upholdingHonda’s commitment to achieve Customer Satisfaction No. 1 by beingamong the longest serving dealership in the country. Starting from ahumble beginning of selling bicycles in the late 40’s, Ban Lee Hengevolved continuously with the Honda brand after it was appointed soledistributor in 1976.An authorised 3S centre is able to deliver Sales, Service and Spareparts under one roof, and is an initiative from Honda Malaysia toprovide customers with better value and service. “It is every dealer’sdream to have a 3S centre and we are glad to finally materialise ourdream,” says Johnnie.Indeed, he has every reason to feel pleased. Upon reaching thedealership, you are greeted by a stately glass structure surroundedby bamboo plants which emanates an almost zen-like, minimalisticambience. How ever the lovely new 3S centre provides more than justimproved service, we discovered.“There were many difficult periods that the younger generations will notbe privy to. Surviving through several economic downturns toughenour spirit. This contributes to Ban Lee Heng’s significant growth andimprovements, which enabled us to achieve our dream of being a 3Scentre,” relates Johnnie with gleaming eyes.06 | with dreams“It is penny wise to conserve and use as much natural resources as we canbut we also have to take care of the greenhouse effect.”

BreakthroughConnecting peopleand technologywith the EV-N08 | with dreams

The seats, made out of thin mesh, contribute to the lightness of the car. The EV-N also offers flexibleutility space that looks promising for a mini car.The fabric seat panels can be easily removed fromthe frame so owners can replace it with a design oftheir choice, whether it is sporty, cute, vivid or chic.While it may take years before battery electric vehicles are acommon sight on our roads, Honda’s tradition in vehicle innovationhad inspired our research into electric vehicles since the late 1980’s.More than a decade later, our experimentation and researchbring to fruition the EV-N, a battery electric compact citycommuter. Despite its size, the fun-looking, easy-to-drive minicar has a sufficiently large interior that is comfortable enough tofit four adults.When Honda decided to create aconcept battery electric vehicle forthe Tokyo Motor Show 2009, thedesigner of EV-N, Kanna Sumiyoshi,took design cues from one ofHonda’s classic models, the N360,a front-wheel-drive mini car that wasreleased in 1967.As Honda moves forward in planningnew forms of mobility, size would bean important feature, especially forbattery electric vehicles. A smaller car requires fewer resources,thus operating more efficiently to produce cleaner energies.With this in mind, Sumiyoshi began her design process to makethe EV-N that is not only a right match in our environmentallyconscious times but also a desirable one that is fun to drive.The LOOP device tells the EV-N ownerthe level of electric charge remaining in the vehicleand its parking durationThe EV-N is powered by electricity that is charged usinga solar panel rooftop while the trunk space is in the fronthood where the engine is usually placed. Sumiyoshi and herteam intentionally left out the unnecessary extras to keepthe car as light as possible but maintained some high-utilityfeatures like changeable seat materials and communicationtechnologies that is aimed at signaling pedestrians when itstarts and stops.During the Tokyo Motor Show 2009,Honda Motor Co., Ltd. demonstratedhow the EV-N was used with a LOOPdevice, a communication tool thatis aimed at making the connectionbetween people and mobilityenjoyable. With the LOOP, the EV-Nlights up to provide a signal wheneverthe owner approaches or walks awayfrom the car while also offering otheruseful information in its liquid crystaldisplay to show how much electriccharge remains in the car, its parkingduration and the location where it is parked.The design of the EV-N represents the direction that Honda istaking in the area of battery electric vehicles. We hope to continuededicating ourselves to dreaming up new ideas and using ourtechnologies to turn them into fun mobility products for everyone.The instrument panel is stylishly simple with itsslender liquid display inside the unadorned interior.When the EV-N starts up, lights in the front grille light up to display a “happy” smile while a pattern offlashing lights move from left to right to signal the pedestrian of its actions.with dreams | 09

RACING DNAHMRT’S METICULOUS PREPARATIONPAYS OFF AT THE MMEThe Honda Malaysia Racing Team (HMRT) successfully led the 12-hourMerdeka Millenium Endurance Race (MMER) 2010 from start to finishwith 281 laps to win the championship title in the Touring Productionclass. The relentless action on 7th – 8th August 2010 at the SepangInternational Circuit was indeed a weekend to remember as the HMRTreclaims the title after 2007’s victory.“The team has improved greatly and worked hard throughout the yearto rectify the minor errors made at last year’s race. All of them havedone a great job, especially with a fully localized team! At Honda, it isnever only on winning, it is always about rising above the challengesand going beyond our limits. This fortitude is deeply rooted in Honda’sDNA and Challenging Spirit in racing as we continue to compete atthe highest level of motorsports,” says Honda Malaysia Sdn. Bhd.Managing Director & Chief Executive Officer Toru Takahashi.It was an especially sweet victory for the team as they had heartbreakinglylost the title last year towards the end of the race. Chief Mechanic,Irwan, who was overcome with emotions, tells us that the team trulystepped up to the game this year. “The preparation was a demandingone. But despite the groundwork, we still encountered minor problemsduring the warm-up laps which got us worried. I am really proud of theteam and I attribute our win to the valuable training which prepared uswell,” he says.The HMRT pit crew celebrates as the Civic Type R Car 27 leads its way tovictory in the 12-hour endurance race.Without a doubt, the 22-member HMRT pit crew, who also built up therace car, played a major role in the team’s success. Just who does whatat the pits and how did they go about preparing for the race? Let’sexplore their winning formula.10 | with dreams

Engine Man, Thayalakumaran, 32“I check data such as fuel pressure and brakingtechniques of the driver via G-force sensors toknow what is really happening in the engine andhow to improve it,” he explains. “The challengeis checking and diagnosing the problems inthe shortest time possible.” More popularlyknown as Kumar, he is among the seniorHMRT members who were sent to the Mugenheadquarters in Japan for training in 2007.The HMRT pit crewThe pit crew can be categorized into two entities: Thetechnical crew and the non-technical crew. The technicalcrew is directly involved with physically maintaining thecar while the non-technical crew takes care of other needsthat may arise during the race.Overseeing the pit crew is the Pit Manager, who playsa crucial role in organizing the car build up, deciding onthe optimum race strategy and communicating with thedrivers during their break to better understand the car’sperformance.Tyre Man, Borhan Selamat, 42The tyre man inspects the tyre conditionsand determines the optimum pressure andtemperature of the 15 or more sets of tyresprior to the race. “During the race, we normallychange the front tyres about four times moreoften than the rear ones,” he explains. “Icommunicate with the Chief Mechanic anddecide what tyre changes are required duringthe race.”Fuel Man, Muhammad FaizulMuhammad Ghazali, 28As the first person to get his hands on the carduring a pit stop, his role is an important buthazardous one. “Did you know that adjustingthe height of the tower and getting into the rightposition to handle the 2kg hose is important inrefueling efficiently? It is all carefully thoughtout. I also ensure that the refueling tower is ingood condition to prevent leakage,” he shares.Chief Mechanic, Irwan Abd.Hamid, 30As the chief in charge of the technical team,Irwan keeps the team together to minimizemistakes at the pit. “At our Shakedown thisyear, we secretly simulated a problem with thecar that caught the crew off-guard. We wantedto test if they were ready for the real action. I ampleased to say that our manager and advisorswere very satisfied with the results because theteam was well-prepared,” he says proudly.Pit Wall Chief, Khairul Nizam Rahmat, 25Khairul’s team comprises of two members whoclock the lap time of the car outside the pit laneand relate their data to the Chief Mechanic. “Iupdate the pit board with remaining lap timesto signal to the driver so that he pits in at thecorrect time. It is really challenging to stay alertthroughout the 12-hour race so we take turns toperform our duties in case one of us gets tired,”he says.The Technical Crew• Mechanics: Led by the Chief Mechanic, the teamcomprises of 4 main crews who ensures the entirecar’s components, with the exception of the engine,are at an optimum condition throughout the race.• Tyre man: Prepares the right type of tyres requiredfor the race and ensures the tyres’ pressure andtemperature are at an optimum level. He is in charge ofmaking the switch between wet or dry tyres dependingon race conditions.• Fuel man: He not only ensures the car is fueled toa calculated level, but is also in charge of attachingand removing the refuel hose to/from the car’s fuelreceptacle during the pit stop. As a safety measure,only the fuel man is allowed to touch the car duringrefueling.• Engine man: Each time the car enters the pits, theengine man utilises a fully computerized data logger todiagnose any problems with the engine and to ensurethat all engine parameters are running perfectly.The Non-technical Crew• Pit wall (Time Logger & Lap Timer): Their role isto compare lap times of the race car to diagnosepotential problems, which will then be communicatedto the technical crew. This includes driver alertness,brake problems and worn tyres.• Driver assist: During driver change, he helps thedriver get out of the car. After a refuel, he quickly getsthe next driver into the car and fastens his seat beltsand helmets in the shortest possible time. He is alsothe one who communicates with the driver during thisprocess.• Pit coordinator: In charge of the communicationequipment at the pit to ensure crew members arealways in touch with each other, whereby some creware able to talk via their headsets while others are onlyable to listen to what is going on.• Pit service team: They oversee all the pit crew’s aswell as a driver’s needs, like food and refreshment,when necessary.with dreams | 11

Honda Malaysia NewsINTRODUCINGTHE CIVIC 1.8S-LWITH PREMIUMTRIMMINGSActual model may vary in detail from image shown. Image shown is 2.0S.12 | with dreams

Since the time it was created, the Honda Civic has earned its reputationof being a “people’s car” and highly regarded as a status symbol bythose who seek a stylish, confident ride. Throughout the years, Hondahas consistently incorporated the day’s most sophisticated technologiesinto its Civic models, making its longevity in the global market a greattestimony to Honda’s advancement in being a step ahead of society’sneeds and expectations.The 8th generation Civic has been available in Malaysia since 2008 andit is no surprise then that the popular model continues to reinvent itself toadd value to new owners. In July this year, Honda Malaysia introduced anew luxury variant, the Civic 1.8S-L, which comes dressed in handsomenew features that are set to provide an enhanced driving experience.Once seated inside, the newly strapped leather interior providesimmediate comfort so you are wrapped in its classy ambience. Coupledwith the existing futuristic aviator-styled cockpit that is enhanced witha metallic meter side panel, the new 1.8S-L looks complete in itsluxurious package.Aside from the aesthetics and driving experience, let’s not forget thatthe Civic is equipped with dependable protection such as advancedactive and passive safeguards like the VSA (Vehicle Stability Assist),ABS (Anti-lock Braking System) with EBD (Electronic Brake ForceDistribution) and G-CON (G-force Control Protection) that works insynergy to help you avoid driving hazards.Stylish side signal lights on new retractable door mirrors.Leather steering wheel with handy fingertip-control buttonsor enhanced convenience.Lush leather interior prepares you for instant comfort and luxury.A perfect balance of exciting performance, low fuel consumptionand clean running.While the Civic 1.8S-L continues to provide excellent fuel economy andquiet riding comfort from the unchanged 1.8L SOHC i-VTEC powertrain,the steering wheel now spots a cruise control and audio remote buttonsto provide more responsive commands at your fingertips.To reflect the dynamic personalities of Civic fans, the new ride isavailable in vibrant colours from the current Civic line-up of TaffetaWhite, Crystal Black Pearl, Alabaster Silver Metallic, Sparkle Gray Pearland Urban Titanium.On the road, the new Civic 1.8S-L will turn heads with hints of subtleluxury, thanks to the newly fitted chrome outer handle and retractabledoor mirrors with side signal lights. Its sleek, aerodynamic form givesit a performance edge but what the passerby would not realize is thatthe Civic is designed with a forward shifted ‘A’ pillar and flat floor whichmaximizes cabin space.If you find the new luxurious package worth considering, treatyourself to a test drive by visiting any of our Honda authorized dealersnationwide.with dreams | 13

Honda MALAYSIA NEWSSEARCHING,DREAMING,ASPIRING:THE HONDADREAMS FUNDSCHOLARSSETS THEIRNEXT TARGETHonda Malaysia recently sparked the journeyfor 20 scholars who are now on their way topursue their ambitions. Among the bright-eyeddreamers are a would-be veterinarian, lawyer,pilot, optometrist, designer and even a chef. Nodream is too out-of-reach, as Honda proved withtheir fourth batch of scholars since the HondaDreams Fund was incepted in 2007.The candidates attended a 4-day motivational “Dare to Dream”workshop that included activities in the jungle.14 | with dreams

“I believe that the ingredients to success aredreams, bravery and ability,” says Jason Chiawho is resolute on becoming a psychologist.“My goal in life is to serve others because youneed only to contribute a little to transformlives, especially the vulnerable and helpless. Bytaking the first step towards getting a degree inpsychology, I hope to do my part in creating ahealthier society,” he continues optimistically.The determination to succeed is undeniable, notjust emanating from Jason but other scholarswho are each equally passionate but lack thefinancial privilege or opportunities to pursuetheir dreams. Like Jason, Jasmine NatashaRajah has a big heart and aspires to work withthe United Nations Development Programme(UNDP) or United Nations Children’s Fund(UNICEF) where she is able to fight for childrenand women’s rights.“I was inspired after attending several workshopsby UNICEF in high school. I am fortunate to havegrown up to be an independent individual butthere are many out there who are unaware oftheir rights, let alone dare to dream. I would liketo empower them to strive harder to achieve theirgoals,” says the astute Jasmine who desires tohelp impoverished youths around the world.“I count my blessings to have had a happychildhood despite not growing up in a conventionalfamily. My mum, though a single parent, did herbest to provide my sister and me with a senseof luxury, although not extravagant,” she adds.“We struggled with financial difficulties and whenI was younger, I did get jealous of others whohad no problem paying for things but I learnt tobe independent, which is a value I instilled in mysister as well.”Joining the other scholars is Narvinder Singh whohas a compelling story to tell, having grown up ina farm. “Working with my dad at the farm wasone of the highlights during my teenage years.Despite the hardship that we faced, my dad is acheerful and principled man. He taught me earlyon that you can attain success by overcomingchallenges,” he says.The moment of realization came to him at thefarm one day when another farmer was selling hisherd of buffaloes. “A few groups of businessmentried to capture them but gave up after severalattempts because the animals became wild andaggressive. When my dad said he could catchthe animals, others were not convinced. Howeverhe single handedly proved otherwise. From thisexperience, I believed that consistency, workingsmart and hard without giving up is the formula inachieving success.”Overcoming a different set of challenges on herown is Norimanira a/p Nordin who had to leaveher hometown in Kuantan for the first time topursue a hairdressing course in Kuala Lumpur.“I have never travelled so far in my life. To behonest, I was nervous because I knew no onein the big city. However, I am determined tocomplete this course so this is a test I mustovercome. I look forward to securing better jobsin future once I graduate,” says the modest Noriwho adds that she started working as a child byfollowing her mum to the jungles to find rattan.Growing up was not easy for Nori, who had totravel around to live with her relatives, whileoccasionally living between her divorced parentswho had started their own families. “I onlystudied up till Primary 4 because I was alwaysmoving. It was a lonely time because there werelong periods where I did not get to see any ofmy siblings. But we are closer now and I hope tosecure a more stable income so that my parentsdo not have to work anymore,” she shares.The Honda Dreams Fund, initiated in partnershipwith UNICEF, is aimed at providing full, non-bindingscholarships to underprivileged but ambitiousstudents to help them transform their lives. To date,Honda Malaysia has provided full scholarships to80 youths to kick start their dreams. Application forthe Honda Dreams Fund will re-open from Januaryto March 2011.Log on to www.honda.com.my for more information.Jason Chia, 18, is determinedto be a psychologist.Jasmine Natasha Rajah, 20,dreams of working with UNDP.Navinder Singh, 20,aspires to be a lawyer.One of the groups showing off their flag createdusing just fingers and water colour.The candidates in high spirits after completingan activity during the “Dare to Dream” workshop.Norimanira A/P Nordin, 23,will soon be a hairstylist.with dreams | 15

LIFESTYLESTYLISH POPPower Skinny Jean in Port Wine Wash, Power Skinny Jean in BrownWash Tye-Dye and Brittney Pants in Black Acid WashINFLUENCESTO REVAMPYOURWARDROBEGUESS shows how we can have fun with our denim in its latest Fall/Winter 2010 collection of jeans wear. This season, hints of 80’s and 90’sdetailing makes it way to their denim treatments, creating a range that isyouthful and fresh, as seen from the bold hybrid of denim and leather ina variety of the women’s designs.Stylish grunge-influenced shirts for men compliments the women’scollection of edgy silhouettesSuper skinny legs make up a majority of the collection, with a rangeof various boot and flare legs available in power stretch fabric. Indigowashes with pops of colour like purple gives the well-loved denim amodern spin.GUESS first made its mark with the introduction of the Marilyn jean in1981, an acid-washed, ankle-zipped pair that propelled its prominencein the denim market. They continue their rich denim legacy today withthe latest Brittney pant, set to be a hot-seller this season, which iscomposed of lightweight fabric with high elasticity to make each pair asnug and comfortable fit for the ladies.Available at all GUESS outlets are plenty of ready-to-wear tops andchunky knits that you can pair up with this season’s edgy jeans wear.There is no end to how you can play with denim in your every daywardrobe. Pick one up and create your own eye-catching style!Pair your favourite new skinny jeans with GUESS’ new range of denimand leather jackets for women16 | with dreams

EXCLUSIVE GIVEAWAY TO HONDA OWNERS!You have seen the stylish makeovers for Honda owners in our Honda and You stories, courtesy of wardrobe sponsor FJ Benjamin. We arenow giving you a chance to revamp your wardrobe with GUESS’ latest collection by giving away RM100 vouchers, exclusive to Hondaowners only!HOW TO REDEEM?Be the first 50 Honda owners to submit your entries to the Stylish Makeover contest. Simply log on to www.honda.com.my/makeover fora chance to tell your story.Terms & Conditions:Redeemable up to the first 50 submissions with full details only. Applicable to residents of Malaysia only. Only valid for submissions received up till31 October 2010.with dreams | 17

Honda CAR CAREBecause your Honda deservesthe highest level of securityDo’s and don’ts of keeping your Honda safe• Keep your car doors locked at all times and wind up the windows all the way. Do not leave a gap in the windows to release heat from thecar as it could just be how the thief accesses you car.• Park your car in a safe, well-lit, high-traffic area to make it clearly visible to people. This will repel thieves.• Do not leave valuables in plain sight when leaving the car. Bags and laptops will certainly attract thieves. Also, never leave your spare keyinside the car as that would make the thieves’ job much simpler.• Have the vehicle identification number (VIN) etched into the windows and major parts of your car. This will make it harder for thieves toresell it.All Honda vehicles are equipped with a basic alarm system that provides adequate anti-theft protection but there are a few additionalsecurity systems that can help you reduce your risk against car thefts. For your peace of mind, Honda Malaysia recommends theConnex for Honda, specifically designed for Honda Accord, Civic, CR-V and City models (available in Peninsular Malaysia only).Connex Stolen VehicleRecovery SystemConnex Stolen Vehicle Recovery(SVR) system by Cobra is aunique, highly secure nextgenerationvehicle securitymanagement system that utilisesa combination of GSM, GPSand Internet technologies tohelp you track and recover yourstolen car within the shortesttime possible, no matter whereyou may be.How it works:SecureOperatingSystem1Automatic theft alert orowner calls the SOC (Secure Opening Centre)to report of vehicle / car jack2Verification ofownership3Stolen vehiclerecoverymanagementCustomer!4StolenvehiclerecoveryPoliceWith Connex, you stay connected with your vehicle at all times via:Security & service alerts• Alarm• Unauthorised movement (towing)• Battery power cut• GPS Antenna Cut• Low Battery warning• Intelligent Communication Device (ICD) which includes a controlunit, integral GPS & GSM receivers, backup battery, external GPS &GSM antennas and interactive vocal/web features.Vocal/Web Application• Localisation of vehicle location including speed and time• Speed limit alert set up• Geo fencing zone in/out set up• Garage and transport mode set up• Real time tracking (optional)Specially designed for your HondaWhy should you consider installing one? It is a reliable system used worldwide and its round-the-clock protection and vehicle-location willprotect you against further losses should your car be stolen. Rest assured that it is warranted and is fully transferable to another Honda vehicle(subject to joint approval).Connex for Honda can be purchased and installed at any Honda authorised service centre. For more information, please visit your Hondaauthorized dealer or call Honda Customer Service hotline at 1-800-88-2020.18 | with dreams

WHAT’S ON HondaHonda Malaysia regains Customer Satisfaction No. 1Through the years, Honda Malaysia Sdn. Bhd. have grown to be a well-accepted brand known for itscredibility and reliability, and thanks to our loyal and supportive customers, the company have been gainingmomentum by achieving higher year-on-year growth.In addition to positive sales, we are pleased to announce that Honda Malaysia was recently ranked No. 1 inthe 2010 Malaysia Customer Service Index (CSI) Study by J.D. Power and Associates. The study measurescustomers’ overall satisfaction with the after sales service by examining dealership’s performance in fiveareas: Service Quality, Vehicle Pick-up, Service Initiation, Service Advisor and Service Facility.Honda Malaysia Sdn. Bhd. Managing Director & Chief Executive Officer, Toru Takahashi said, “It is indeedan honour to have such a significant recognition under our belt. We attribute this success to all authorisedHonda dealers as well as our associates who were imperative in delivering a satisfying after sales service tothe customers. Honda Malaysia will continue to pledge its commitment to uphold the Company’s CustomerSatisfaction No.1 policy to be a company that our customers and society wants to exist.”Motorsports fans prove their endurance spiritat the Honda Racing Ultimate ChallengeIn the spirit of Honda Malaysia Racing Team’sinvolvement in the 12-hour Merdeka MillenniumEndurance (MME) Race 2010, Honda motorsportsfans took the opportunity to show their fortitude inthe Honda Racing Ultimate Challenge.The contest began with a quiz on www.honda.com.mywhere teams stood a chance to be shortlisted fora Go-kart Endurance Race at the Sepang Go-kartCircuit. 30 teams in pairs of two then battled eachother on the go-kart for a chance to be among thetop 20 qualifiers for the final challenge at SepangInternational Circuit where they were tested ontheir mental resilience and aptitude.The Honda Racing Ultimate Challenge drew 60 motorsports enthusiast to a Go-kart Endurance racein conjunction of the 2010 Merdeka Millennium Endurance Race.The grand prize, runner-up and third prizes werepresented to two teams each. The lucky winnerstook home an Apple MacBook, iPhone 3GS andiPod touch respectively but no one went homeempty handed as the remaining teams wererewarded with Alpinestars’ racing gears for theirefforts.The teams in a tight competition to completethe most laps within the time given.Ready, Set, Go! The drivers in position at thestarting grid.More information about Honda’s racing DNA isavailable on www.honda.com.my and if you areinterested to stay connected on our motorsportsactivities, please join us at www.facebook.com/HondaRacingMalaysia.with dreams | 19

20 | with dreamsWHAT’S ON Honda

Honda introduced the HSV-010 GT in January this yearto replace the NSX-GT’s legendary run in the Super GTInternational Series and have since completed up to Round6 in August at Suzuka Circuit. The HSV-010 GT teams werehere in Sepang International Circuit earlier this June for theSuper GT International Series Malaysia, Round 4.The stifling heat at 34°C proved to be one of the biggerchallenges to conquer as it was the first time the HSV-010 GTraced in a circuit outside Japan. It was a close battle for theHSV-010 GT teams who displayed their intense racing spirit tofinish among the top, with Weider HSV-010 GT emerging 3rdon the podium while Raybrig HSV-010 GT took the 5th place.Many people think of its predecessor, the NSX, as a ‘cornering machine’ andHonda was determined to build an ‘ultimate cornering machine’ with the HSV-010 GTby combining new technologies with the proven technology from the NSX.Breaking away from the mid-engine layout of the NSX, theHSV-010 GT is presented as a front-engine rear-drive SuperGT machine in a new chassis. Fans will notice many changesand improvements compared with its predecessor. Besidesthe engine, the HSV-010’s chassis rigidity is enhanced whileat the rear, a longer exhaust was incorporated to improve theoverall power and ensure a significant exhaust sound.Regarding other improvements, Honda R&D Co., Ltd. ChiefEngineer, Masahiko Matsumoto, explained in an interviewduring the Super GT pit tour at Sepang that, “The torqueoutput was increased and we have improved its downforce capability. However, we want to emphasize that theHSV-010 GT meets specifications required for production,particularly the positioning of the engine and rear-brakes.These requirements are important to meet Super GT’s strictregulations.”The HSV-010 GT teams will be competing in the final roundsof this season’s championship with the last leg ending atHonda’s home circuit, Twin Ring Motegi Circuit, before a nonchampionshipspecial round concludes the season in FujiSpeedway this November.with dreams | 21

AUTHORISED Honda DEALERS CONTACT LISTSTATECOMPANY NAMESHOWROOMSERVICECENTREBODY & PAINTADDRESSSHOWROOMSERVICE CENTRETEL FAX TELFAXAngkasa Motor Sdn Bhd 558, Batu 3 1/2, Jalan Ipoh, 51200 Kuala Lumpur 03-6257 0608 03-6257 2915 03-6258 1233 03-6253 3184Kah Motor Co. Sdn Bhd 32D-1, Block B, Jalan Chan Sow Lin, 55200 Kuala Lumpur 03-9221 0000 03-9221 1009 03-9221 0000 03-9221 1009Kah Motor Co. Body Repair Center Sdn Bhd No. 550-552, Batu 3 1/4, Jalan Ipoh, 51200 Kuala Lumpur – – 03-6259 1120 03-6259 1931MH Prestige Auto Sdn Bhd 18, Persiaran Dagang, Bandar Sri Damansara, Kepong, 52200 Kuala Lumpur 03-6277 5548 03-6277 5469 03-6277 4569 03-6272 2617New Era Sales (M) Sdn Bhd 109, Jalan Pudu, 55100 Kuala Lumpur 03-2032 2266 03-2031 8989 03-2032 4423 03-2072 0028Noblekey (M) Sdn BhdWisma W Shalihudin 1, No.5, Jln Perusahaan Kiri, Kaw. Perusahaan Ringan Setapak,53200 Kuala Lumpur03-4021 2104 03-4025 5116 03-4021 2106 03-4025 5116 Peringgit Sri Motor Sdn Bhd No. 171, Batu 3 3/4, Jalan Kelang Lama, 58000 Kuala Lumpur 03-7980 0000 03-7981 9482 03-7980 0000 03-7981 9482K U A L A L U M P U RSri Utama Auto Sdn BhdNo. 21-23, Jalan Usahawan 5, Setapak Industrial Area, Off Jln Genting Kelang,03-4024 226603-4024 2266 03-4024 932053200 Kuala Lumpur 03-4024 726803-4022 8776 Sri Utama BP Sdn Bhd PT 6312, Jalan 2/27A, Wangsa Maju, Mukim Off Setapak, 53300 Kuala Lumpur – – 03-4023 4936 03-4023 7686The Millennium Auto & Carriage Sdn Bhd 2007, Wisma Mofaz, Jalan Damansara, 60000 Kuala Lumpur 03-7728 1361 03-7727 4180 03-7728 8413 03-7722 4698Wegro Sdn Bhd Lot 4523 (D), Batu 4 1/2, Jalan Cheras, 56100 Kuala Lumpur 03-9130 2288 03-9131 6611 03-9130 9888 03-9130 9922Roda BB Motor Sdn Bhd 193 & 195, Jalan Imbi, 55100 Kuala Lumpur 03-2142 5088 03-2141 7125 – –Lot 7576-B, Batu 4 3/4, Jalan Kelang Lama, 58000 Kuala Lumpur – – 03-7983 3230 03-7983 2985Lot 2847, Jalan Segambut, 51200 Kuala Lumpur – – 03-6253 2066 03-6253 2936Weststar Auto Sdn Bhd 68, Jalan Ampang, 50450 Kuala Lumpur 03-2031 5151 03-2031 2008 – –111-A, Jalan Ulu Klang, 68000 Ampang, Selangor – – 03-4251 5000 03-4257 6813Kah Motor Co. Sdn Bhd Wisma Kah Motor, 339, Jalan Tuanku Abdul Rahman, 50100 Kuala Lumpur 03-2698 3358 03-2692 9251 – –Kah Motor Co. Sdn Bhd No. 99, Jalan Maarof, Bangsar Park, 59000 Kuala Lumpur 03-2282 5585 03-2282 5248 – –Actmar Sdn Bhd Lot 21449, Jln Persiaran Bukit Raja, Bandar Baru Klang, 41150 Klang, Selangor 03-3345 2020 03-3343 2298 03-3345 2020 03-3343 2298Global Amity Sdn BhdNo. 2, 3, 4 & 5, Ground Floor, Jalan SR 1/9, Sek 9, Serdang Raya,03-8945 0946 –03-8945 9508 03-8945 895343300 Seri Kembangan,Selangor ext 108/110Kosmo Kars Sdn BhdNo. 3, Jalan Pelukis, U1/46, Sec U1, Temasya Industrial Park, Glenmarie,40150 Shah Alam, Selangor03-5569 2114 03-5569 2259 03-5569 5259 03-5569 9836Sumber Auto Edaran Sdn Bhd Lot 1A, Jalan Bersatu 13/4, Seksyen 13, 46200 Petaling Jaya, Selangor 03-7960 2828 03-7955 3773 03-7960 2626 03-7957 8233Tenaga Setia Resources Sdn Bhd Lot 8229, Jalan 222, 46100 Petaling Jaya, Selangor 03-7957 6611 03-7957 8718 03-7957 8727 03-7957 8718S E L A N G O RUSJ Car Express Sdn BhdLot 792, Persiaran Subang Indah, Taman Perindustrian Subang,47610 Subang Jaya, Selangor03-5636 1100 03-5638 9248 03-5635 8988 03-5635 7372Imavest Sdn Bhd No. 2, 3 & 4, Lot 378, Jalan Ulu Kelang, 68000 Ampang, Selangor 03-4252 8061 03-4252 8264 – –No.11 & 12, Lot 378, Jalan Ulu Kelang, 68000 Ampang, Selangor – – 03-4251 3883 03-4257 3883Kah Motor Co. Sdn Bhd 8 & 9, Jalan Kenari 5, Bandar Puchong Jaya, 47100 Puchong, Selangor 03-8075 5616 03-8075 3640 – –No. 1, Jalan Bandar 5, Pusat Bandar Puchong, 47100 Puchong, Selangor – – 03-5882 8282 03-5882 6682Nanyang General Enterprises Sdn Bhd 31, 33 & 35, Jalan Batu Tiga, 41300 Klang, Selangor 03-3342 0272 03-3342 1682 – –Lot 71 & 72, Jalan Batu 3, 41300 Klang, Selangor – – 03-3341 0049 03-3342 5703Shared Auto Sdn Bhd17 &19, Ground Floor, Block 2, Worldwide Business Park,Jalan Tinju 13/50, 40675 Shah Alam, Selangor03-5510 0099 03-5513 0099 – – No. 2, Jalan Saujana Indah 5, Taman Saujana Indah, 40150 Shah Alam, Selangor – – 03-7845 8837 03-7845 8836Delima Kinta Sdn Bhd Lot 10853, Batu 2 1/2, Jalan Simpang, 34000 Taiping, Perak 05-8483 888 05-8483 266 05-8483 888 05-8483 266P E R A KKah Motor Co. Sdn Bhd No. 45, Jalan Tun Abdul Razak, 30100 Ipoh, Perak 05-5273 501 05-5273 575 05-5273 500 05-5273 575Sendi Auto Sdn Bhd Tian Siang Square, 32000 Sitiawan, Perak 05-6920 028 05-6920 828 05-6922 880 05-6917 399Tian Siang Auto Care Sdn Bhd No. 99, Jalan Kuala Kangsar, 30010 Ipoh, Perak 05-5061 600 05-5064 600 05-5062 600 –22 | with dreams

STATECOMPANY NAMESHOWROOMSERVICECENTREBODY & PAINTADDRESSSHOWROOMSERVICE CENTRETEL FAX TELFAXP E R A KBan Hoe Seng Sdn Bhd 14-20, Jalan Raja Permaisuri Bainun (Jalan Kampar), 30250 Ipoh, Perak 05-2413 433 05-2552 320 – –Lot 31216A, Jalan Mariamman Lane 2, Off Sungei Pari Road, 30250 Ipoh, Perak – – 05-2532 001 05-2537 652Lee Motor Alor Setar (Car Div) Sdn Bhd 12 MBAS 1066, Jalan Teluk Wanjah, 05200 Alor Setar, Kedah 04-7311 766 04-7332 722 04-7311 766 04-7326 313K E D A HLee Motor Alor Setar (Car Div) Sdn BhdLot 51, 16C-9, Jalan 4/5 Miel, Fasa 1, Kawasan Perusahaan Bakar Arang,04-4210 116 04-4229 119 04-4210 116 04-4229 11908000 Sungai Petani, KedahMagna Speed Sdn Bhd 357 & 358, Jalan Petaling 10, Taman Sri Petaling, 09000 Kulim, Kedah 04-4959 595 04-4909 595 04-4959 595 04-4909 595Yooi Cars Sdn BhdLot 964, Jalan Padang Matsirat, Kampung Yooi, Mukim Bohor,07100 Langkawi, Kedah04-9557 002 04-9559 007 04-9557 002 04-9555 007Formula Venture Sdn Bhd Lot 79, Jalan Bagan Jermal, 12300 Butterworth, Pulau Pinang 04-3244 166 04-3333 946 04-3106 699 04-3231 729Kah Motor Co. Sdn Bhd 124-A, Lengkok Sg. Pinang, 10150 Pulau Pinang 04-2815 100 04-2815 409 04-2821 000 04-2821 100KELANTAN P U L A U P I N A N GTERRENGGANUMotoria Sdn Bhd 17, Jalan Chain Ferry, 13700 Prai, Seberang Prai Tengah, Pulau Pinang 04-3995 313 04-3992 139 04-3905 313 –JM Motor Venture Sdn Bhd Lot 2632 & 2633, Jalan Song Ban Kheng, 14000 Bukit Mertajam, Pulau Pinang 04-540 3399 04-530 6393 04-540 3377 –Vivahill Auto Sdn Bhd 1-1-8, Krystal Point 2, Jalan Tun. Dr. Awang, 11900 Sungai Nibong, Pulau Pinang 04-6441 111 04-6442 121 – –Lot 63, Pesara Kg. Jawa, Taman Perindustrian Bayan Lepas,11900 Pulau Pinang– – 04-6440 000 04-6442 323Kah Motor Co. Sdn Bhd 25-B, Lebuh Farquhar, 10200 Pulau Pinang 04-2638 244 04-2637 152 – –Ban Chu Bee Sdn Bhd 5488, Jalan Sultanah Zainab, 15050 Kota Bahru, Kelantan 09-7445 893 09-7484 593 09-7441 897 –Syarikat Tan Eng Ann Sdn Bhd 686, Jalan Sultan Mohamad, (Gong Kapas) 21100 Kuala Terengganu, Terengganu 09-6221 796 09-6233 796 – –25-D, Jalan Bukit Kecil, 21100 Kuala Terengganu, Terengganu – – 09-6221 996 09-6229 396Honhin Auto Credit Sdn Bhd A57-A59-A61, Jalan Teluk Sisek, 25000 Kuantan, Pahang 09-5177 235 09-5178 940 09-5177 102 09-5178 005P A H A N GMacinda Auto Sdn Bhd Lot 47/A, Kawasan Perindustrian Semambu, 25350 Kuantan, Pahang 09-5687 000 09-5669 000 09-5688 000 –Chuan Thye Motor Sdn Bhd C311 & C312, Jalan Kuantan, 28000 Temerloh, Pahang 09-2963 308 09-2965 613 – –H31-32, Taman Muhibbah, 28000 Temerloh, Pahang – – 09-2962 991 09-2961 991NEGERI SEMBILANWanija Classic (M) Sdn Bhd125A & 125B, Jalan Senawang, Kawasan Perindustrian Senawang,06-6794 770 06-6786 764 06-6794 770 06-6786 76470450, Seremban, Negeri SembilanBan Lee Heng Motor Sdn Bhd No. 381, Jalan Haruan 2, Oakland Industrial Park, 70300 Seremban, Negeri Sembilan 06-6017 815 06-6017 130 06-6017 808 06-6017 130MELAKAKah Motor Co. Sdn Bhd No. 88, Jalan Semabok, 75050 Melaka 06-2833 988 06-2840 200 06-2833 988 06-2811 116Haslita Motor Sdn Bhd 12-A, Jalan Buloh Kasap, 85000 Segamat, Johor 07-9313 822 07-9310 986 07-9322 866 –Iptimas Motor Sdn Bhd No. 1, 2 & 3, Jalan Emas, Taman Kluang Jaya, 86000 Kluang, Johor 07-7730 924 07-7739 200 07-7727 600 –J O H O RK.M. Lim Motor Sdn Bhd50, 52 & 54, Jalan Kundang 2, Taman Bukit Pasir,83000 Batu Pahat, Johor07-4327 890 07-4314 202 07-4315 768 07-4328 790Sutera Auto Sdn Bhd No. 1-H, Jalan Bunga Ros, Majidee Baru, 81100 Johor Bahru, Johor 07-3321 888 07-3338 070 07-3381 222 07-3332 188Syarikat Motor GS Tay Sdn Bhd 315, Batu 1 3/4, Jalan Bakri, 84000 Muar, Johor 06-9522 855 06-9527 669 06-9537 878 –Yong Ming Motor Sdn Bhd 241-241B, Jalan Skudai, 4 1/2 Miles, Tampoi, 81200 Johor Bahru, Johor 07-2351 717 07-2329 993 07-2351 717 07-2387 858Wang Loo Motor Sdn Bhd Lot 2556 & 2558, Jalan Raya, Saleng 81400 Senai, Johor 07-5982 288 07-5985 588 07-5983 388 07-5986 688LABUAN SARAWAK SABAHBoon Siew (Borneo) Sdn Bhd 62A, Mile 5 1/2, Jalan Tuaran, 88805 Inanam, Kota Kinabalu, Sabah 088-421 770 088-421 719 088-420 996 –Heng Ho Hing Co. Sdn Bhd 55, Krokop Road, 98000 Miri, Sarawak 085-436 746 085-418 876 085-436 746 085-418 876Jimisar Corporation Sdn Bhd 88, Lorong Sherif Masahor 3, Jalan Tun Jugah, 93350 Kuching, Sarawak 082-459 322 082-452 322 082-459 322 082-452 322Jimisar Motors Sdn Bhd Lot 1859-1860, Block 18 Seduan Land District, 96000 Sibu, Sarawak 084-210 198 084-214 978 084-217 578 –Premier Motor 2KM, Jalan Tun Mustapha, 87020 Labuan, F.T 087-412 282 087-416 808 087-415 522 –with dreams | 23

The HSV-010 GT shows how speed is beautiful - Honda Malaysia

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