For today’s customer journey, it’s Analytics 360
You’ve built a nice website. But is it working for you? The digital path to purchase continues to evolve and diversify. Customers interact with brands in a thousand different ways across all kinds of devices. That’s good news, since it gives advertisers even more opportunities to connect with their customers and bring them on board. But it also increases the risk that one bad experience will drive a customer away for good.
Google Analytics 360 can help you win those key micro-moments with deep insights into the customer experience. Right out of the box, it gives advertisers and organizations like yours many ways to understand the customer journey. With the click of a button you can see and share journeys, drill into key moments, discover what works best ― and be sure that your customers are getting the best possible experience.
In this brief, you’ll learn:
- How to go beyond the last click with Analytics 360
- Ways to see how customer life cycle stage affects their behavior
- How to use the User Explorer functionality to find high value customers